What Is a Window?
A window is a window, right? Glass, frame. Lets light in, keeps weather out. All true points. But don’t be misled by superficial commonalities. The Dollar Store sells sunglasses, but you probably wouldn’t trade your Ray Bans for a pair of Dollar Store specials.
Or take shoes as another example. Walmart sells shoes. Some of them look fairly legit. But if you’re using them for much more than weekend lounging, you may soon have cause to reevaluate your purchase. The question is: how many pairs will you buy before you learn your lesson? One? Two? Three, if you’re someone who prefers several inexpensive replacements to one spendier purchase?
Herein lies the problem with windows: most of us don’t have the time or money to replace our windows like we replace our shoes. We need to get it right the first time.
For many in the Billings area, hail storms have brought this lesson far too close to home; in some cases, crashing into bedrooms and living rooms. After the storm, the cleanup and repairs begin. Enter the roofers, the siding guys, the insurance adjusters, and the question of whether to replace the damaged materials with more of the same. Often we’re told that another pair of cheap shoes is our only option. Happily, this need not be the case. There are two things you need to know to escape this cycle of perpetual replacements.
The Benefits of Thickness
The first is that the “Walmarts” of the window world are NOT your only option. You can get into some Merrells, Asics, or a nice pair of Fryes–products that won’t cave in when you most need them to stay strong. One of our window manufacturers, Sierra Pacific, makes the thickest aluminum cladding in the industry. This layer of extruded aluminum is an actual shield covering every inch of your window frames, providing continuous protection for your investment. Yes, there are other windows with aluminum on the outside, but in most of these the aluminum is only slightly thicker than that of a pop can. You don’t have to be a hamburger expert to know that thicker is better.
You Need An Advocate
The second thing you need to know is that the right installer can help you get the most out of your insurance policy. When you file a claim on the insurance you’ve been paying for, you enter a zero-sum game with your insurer: more for you is less for them. So beware of indiscriminately accepting the authority of your adjuster. You need a second opinion, someone with experience to go to bat for you, someone whose interests are aligned with yours while your insurance agency is poised to minimize its financial liability. With the right guidance, you can prevail. You can weather the storm in a way that will leave you prepared for the next.
To stop the cycle of perpetual replacements, call 406 Window Co. at 406-656-9091.
P.S. If you are building a new home, you can preempt this whole tedious (not to mention, invasive) process by buying right the first time. Walmart-type products have their place, but it’s not in your walls.